About the studio
A small studio with a research habit.
Monogram & Muse is a founder-led brand studio in Alabaster and Birmingham, Alabama. We're new, and we'd rather say so than invent a client list.
Founder-led
Lauren McGuire, Founder and Creative Director.
The studio exists for the owner who has outgrown DIY but doesn't need a $50,000 to $100,000 agency.
Lauren directs every project. You'll talk to the person making the decisions about your brand, from the first research question to the final file. Our work starts with research, and it ends with something you own.
We work with Alabama small businesses, product founders and funded startups.
Research-led
How we work.
Five habits we keep on every project.
Research before we draw
Market, competitor and customer research shapes every direction, and every direction states its business case.
Prices on the page
Fixed, published packages from $1,500. A 50% deposit, two revision rounds, no hourly surprises.
Rights go to you
Marks are human-directed and trademark-screened, and full rights are assigned to you.
A person in the loop
AI tools help with research and exploration. A person directs and refines every AI-assisted visual before you see it.
Made to be touched
We specify letterpress, foil and deboss because a brand should feel as good as it looks.
The name
Why Monogram & Muse.
A monogram is a mark you own: craft, precision, something that's yours. A muse is inspiration: research, imagination, the story behind it. The ampersand is the studio in between.
Every great brand needs both.
What we won't do
- Show invented testimonials, clients or awards.
- Bill by the hour.
- Resell a template as a logo.
- Hand over a mark we haven't screened.
Ready when you are
Let's talk about your brand.
We're a young studio with a clear method. Tell us about your business and we'll tell you where to start.