Monogram & Muse, home
Start a project

What you receive

Your brand, delivered whole.

A walkthrough of the kit we built for ourselves as client number one. Every image, file and color value on this page is real. Your package decides which parts you receive.

  • 148 files
  • 13 folders
  • Three packages
Start the walkthrough Compare packages
A Monogram and Muse brand board: the stacked logo, the palette, the type and two mockups.

Strategy brief

  • Essentials
  • Signature
  • Atelier

Essentials includes a lighter version. Atelier adds a tagline or naming.

Before anything is drawn, we write down who you serve, what you say to them and what the identity is meant to do for your business. Every later decision answers to this page.

Positioning

For Alabama small businesses, product founders and funded startups who have outgrown DIY but don't need a $50k–$100k agency, Monogram & Muse is the research-led brand studio with published, fixed packages that delivers a complete, ownable identity in 7 to 30 days.

From our own brief

Five pillars, in order

  1. Research first. Every direction is backed by market, competitor and customer research.
  2. Everything, together. Strategy, logo suite, palette, type, social, stationery, packaging and website under one roof.
  3. Fixed and published. Packages from $1,500. No hourly surprises.
  4. Made to be owned. Human-directed marks, trademark-screened, full rights assigned to the client.
  5. Crafted to be touched. Letterpress, foil, deboss: brands that feel as good as they look.

Buyer fears, and our answers

The worryWhat answers it
Surprise costsFixed, published packages
Strategy that never pays offEvery direction states its business case
Print mistakesSupplier-checked dielines and proofs
Slow agencies7, 14 and 30-day timelines
“Why not a $300 template?”An ownable, screened mark and a complete system
Guidelines page 3: Every great brand needs a mark and a muse, with the monogram, an ampersand and the sunburst.
Page 3 of the guidelines: the idea.
Guidelines page 4: the positioning statement, five pillars and the buyer fears with our answers.
Page 4: positioning and pillars.

Our brief drew on a 34-source research pass across local competitors, buyer fears and 2026 design trends. Every direction we show you states its business case.

Name health check

  • Essentials
  • Signature
  • Atelier

Part of the research stage on every project. Naming itself is an add-on at $750.

A name has to work in three places: on the public record, on the web and out loud. We check all three before you build on it, and you get the findings in plain language.

  • On the record

    We look for conflicts in public trademark records. A screen is not legal clearance, so for a filing we point you to a trademark attorney.

  • On the web

    We check whether the domain and the social handles are free, before you print a single card.

  • Out loud

    We say the name aloud, in a sentence, to hear how it sounds and how it might be misheard.

Monogram and seal

  • Essentials
  • Signature
  • Atelier

The monogram is the mark: an M, an ampersand and an M beneath a nine-ray sunburst, inside a stepped octagon. The seal carries it onto stickers, tissue and the back of the card.

Monogram, full color
Monogram, full colorProfile picture, favicon, foil marks
Monogram, brass line
Monogram, brass lineFor emerald and jade grounds, foil and deboss
Monogram, one color
Monogram, one colorOnyx, for single-ink jobs
Seal, emerald on ivory
Seal, emerald on ivoryStickers, tissue, wax and the back of the card
Seal, ivory on emerald
Seal, ivory on emeraldThe same seal for dark grounds
The favicon, shown at three sizes
FaviconBelow the monogram minimum, use the favicon
Monogram minimum
0.5 in / 48 px
Wordmark minimum
1.25 in / 120 px
Clear space
¼ of the monogram width; the cap height around the wordmark

In your folder logo/ monogram 4 forms · seal 3 · favicon 1, in each format

Color

  • Essentials
  • Signature
  • Atelier

Emerald and ivory, set with brass. Click any value to copy it.

  • 45%

    Ivory

    The page. Grounds and margins.

    HEX
    RGB
    CMYK
  • 25%

    Emerald

    The brand. Large fields and frames.

    HEX
    RGB
    CMYK
  • 10%

    Onyx

    Text.

    HEX
    RGB
    CMYK
  • 8%

    Brass

    Rules, ornaments and foil. Never text on ivory.

    HEX
    RGB
    CMYK
  • 5%

    Champagne

    Soft fields, and text on emerald.

    HEX
    RGB
    CMYK
  • 4%

    Deep jade

    Deep grounds and footers.

    HEX
    RGB
    CMYK
  • 2%

    Cognac

    Small labels on ivory.

    HEX
    RGB
    CMYK
  • 1%

    Blush clay

    A rare warm accent.

    HEX
    RGB
    CMYK

Bar width shows the usage ratio. CMYK values are approximate: your printer converts from RGB, and a physical proof confirms the match.

Legible first, luxurious second

PairRatioUse
Ivory on emerald8.4AA, all text
Ivory on deep jade11.9AAA, all text
Onyx on ivory15.7AAA, body text
Champagne on emerald6.4AA, all text
Cognac on ivory4.6AA, small labels
Brass on emerald3.4Large text and ornament only
Brass on ivory2.5Ornament only, never text
  • Body text. Onyx on ivory. Ivory on emerald or jade.
  • Small labels on ivory. Cognac or emerald, not brass.
  • Brass. Rules, ornaments, foil and very large display type on emerald. Never text on ivory.

In your folder logo/tokens.json holds every value below

Typography

  • Essentials
  • Signature
  • Atelier

Essentials includes the font pairing and a style sheet.

A carved serif and a quiet sans. Type in the box to try the display face and each weight of the text face.

Marcellus · display

The mark and the muse.

Headlines in title case. Labels in capitals, tracked 0.12 to 0.2 em. One weight only.

Outfit · body and interface

  • The mark and the muse.

    300 Light · Lead paragraphs and large text

  • The mark and the muse.

    400 Regular · Body copy

  • The mark and the muse.

    500 Medium · UI, buttons, data

  • The mark and the muse.

    600 SemiBold · Emphasis, small headings

Seven levels, no more

LevelSampleFontSize / leadingTrackingColor
Display / H1The mark and the museMarcellus56 / 1.05Title caseEmerald; ivory on emerald
H2Three directions in week oneMarcellus32 / 1.15Title caseEmerald; ivory on emerald
LabelRESEARCH-LEDMarcellus, capitals12 / 1.30.16emCognac on ivory; champagne on emerald
LeadYou choose, we refine.Outfit 30020 / 1.5NormalOnyx
BodyEvery direction is backed by market, competitor and customer research.Outfit 40015 / 1.6NormalOnyx
UI / buttonStart a projectOutfit 50014 / 1.20.04emIvory on emerald
CaptionSizes are print px at 96 dpiOutfit 40012 / 1.5NormalCognac or onyx

Sizes are print px at 96 dpi. Marcellus and Outfit are both Google Fonts under the Open Font License, so they are free for commercial use.

In your folder guidelines/ pages 11 and 12 · fonts are open-licensed downloads

Voice

  • Essentials
  • Signature
  • Atelier

Confident, warm and exact. A voice guide gives you the tone, the lines to say and the lines to leave out.

  • Confident
  • Glamorous yet modern
  • Precise
  • Warm
  • Southern grace
SayDon’t say
You'll see three directions in week one.We craft bespoke visual narratives.
Signature is $4,500 and takes 14 days.Contact us for a custom quote.
We research your market before we draw anything.We leverage data-driven insights to elevate your brand.
You own the mark. Full rights are assigned to you.Unlock the power of your brand.
Sentences
Short and declarative. Specific over clever. Speak to the owner as a peer.
Words
No jargon, no hype, no exclamation marks. Never elevate, unlock or synergy.
Wit
A little wit is welcome. Southern grace lives in the manners, not the volume.
Guidelines page 5: Confident, warm and exact, with say and don't say examples.
Page 5 of the guidelines: voice.

In your folder guidelines/ page 5

Social templates

  • Essentials
  • Signature
  • Atelier

Atelier adds a 30-post launch kit.

Feed posts, stories, highlight covers and a profile picture, in your palette and type. Select any image to enlarge it.

Feed post: Every great brand needs a mark and a muse.
Feed post 1080 x 1350: the idea
Feed post announcing published brand packages with prices.
Feed post 1080 x 1350: packages announcement
Feed post describing the Signature package.
Feed post 1080 x 1350: a package
Feed post: Three directions in week one, with three logo directions.
Feed post 1080 x 1350: three directions
Carousel cover: The brand reveal.
Carousel cover 1080 x 1350
Carousel inner slide: The mark and the muse.
Carousel inner slide 1080 x 1350
Story: Three packages, prices on the page.
Story 1080 x 1920: packages
Story: Four steps, one studio.
Story 1080 x 1920: process
Story: Ask us anything about branding.
Story 1080 x 1920: ask us anything
Instagram highlight cover: Contact
Contact
Instagram highlight cover: Packages
Packages
Instagram highlight cover: Process
Process
Instagram highlight cover: Research
Research
Instagram highlight cover: Studio
Studio
Instagram highlight cover: Work
Work
Profile picture, circle-safe
Profile

Each file sits at the exact platform size, with a 2x version for retina screens and print-on-demand. Stories keep the top 250 px and bottom 340 px clear.

In your folder kit/social 16 files · kit/social/2x 16

Stationery

  • Essentials
  • Signature
  • Atelier

Business card, letterhead, envelope, notecard, invoice and email signature, prepared for print.

Business card front: the monogram in brass on emerald.
Business card, front
Business card back with name, title and placeholder contact details.
Business card, back
Letterhead on ivory with the wordmark and a triple brass rule.
Letterhead, US Letter
Invoice template with placeholder fields in brackets.
Invoice template
Number 10 envelope, face.
#10 envelope, face
Number 10 envelope, flap.
#10 envelope, flap
A2 notecard front in emerald with the monogram.
A2 notecard, front
A2 notecard inside.
A2 notecard, inside
A2 notecard back with the seal.
A2 notecard, back
Email signature with the monogram, name, title and placeholder contact details.
Email signature

Print files are PDFs with 0.125 in bleed and text held 0.125 in inside the trim. Finishes such as letterpress, foil and deboss are set up on request.

In your folder kit/stationery 16 files

Packaging

  • Essentials
  • Signature
  • Atelier

The sticker sheet also comes with Signature. Packaging for one more product is an add-on at $500.

A rigid lid box, hang tags, a seal sticker, a sticker sheet and a tissue pattern, with vector dielines for the printer.

The Brand Box: a closed rigid lid box in emerald with the monogram in brass.
The Brand Box, 12 x 9 x 3 in rigid lid
Hang tag, front, in emerald.
Hang tag, front
Hang tag, back, in ivory.
Hang tag, back
Hang tag in cognac leather colorway.
Hang tag, cognac alternate
Brand Box dieline with cut, fold and bleed lines.
Brand Box dieline (studio draft)
A sheet of twelve stickers with the cut lines overlaid.
Sticker sheet, 12 stickers, cut lines shown
Emerald tissue-paper pattern in a three by three repeat.
Tissue pattern, 3 x 3 repeat

The dieline shown is a studio draft. We confirm board thickness and wrap allowance against your supplier’s own template, then proof it before print.

In your folder kit/packaging 16 files

Banners

  • Essentials
  • Signature
  • Atelier

LinkedIn, X, Facebook, YouTube and an email header, cut to each platform’s exact pixel size with the key content kept clear of the crop.

LinkedIn banner in emerald with the horizontal lockup.
LinkedIn, 1584 x 396. The profile photo covers the lower left.
X header in ivory with the horizontal lockup.
X header, 1500 x 500. The profile photo covers the lower left.
Facebook cover in emerald.
Facebook cover, 1640 x 624. Keep key content in the centre 1100 px.
Email header in emerald.
Email header, 1200 x 400. Shows at 600 x 200.
YouTube channel art in deep jade.
YouTube channel art, 2560 x 1440. Text sits in the 1546 x 423 safe area.

In your folder kit/banners 5 files · kit/banners/2x 5

Guidelines book

  • Essentials
  • Signature
  • Atelier

Essentials includes a style sheet instead of the book.

The whole system in one book: idea, voice, logo rules, color, type, motifs, imagery and every application. Select a page to enlarge it.

Download the guidelines, PDF 4.2 MB

19 pages, 11 × 8.5 in landscape, fonts embedded.

  1. Guidelines page 1: Cover
    1. Cover
  2. Guidelines page 2: Contents
    2. Contents
  3. Guidelines page 3: The idea
    3. The idea
  4. Guidelines page 4: Positioning and pillars
    4. Positioning and pillars
  5. Guidelines page 5: Voice
    5. Voice
  6. Guidelines page 6: Logo suite
    6. Logo suite
  7. Guidelines page 7: Clear space and minimum sizes
    7. Clear space and minimum sizes
  8. Guidelines page 8: Logo misuse
    8. Logo misuse
  9. Guidelines page 9: Color
    9. Color
  10. Guidelines page 10: Contrast
    10. Contrast
  11. Guidelines page 11: Typography
    11. Typography
  12. Guidelines page 12: Type hierarchy
    12. Type hierarchy
  13. Guidelines page 13: Motifs and texture
    13. Motifs and texture
  14. Guidelines page 14: Imagery
    14. Imagery
  15. Guidelines page 15: Social
    15. Social
  16. Guidelines page 16: Stationery
    16. Stationery
  17. Guidelines page 17: Packaging
    17. Packaging
  18. Guidelines page 18: Website
    18. Website
  19. Guidelines page 19: Contact
    19. Contact

Signature and Atelier include a 12-page guidelines book. Ours runs to 19 pages because it also documents motifs, imagery and the website.

In your folder kit/guidelines the PDF · kit/guidelines/pages 19 PNGs

Website

  • Essentials
  • Signature
  • Atelier

Atelier includes a five-page website built on the same system: the frame, the type and the motifs, on screen. You are looking at ours.

The Monogram and Muse home page: the mark and the muse, with a sunburst, on deep jade.
Layout
12-column grid, 1200 px maximum. Generous ivory margins. Frames use the cut-corner octagon.
Buttons
Emerald fill with ivory text on ivory. Ivory fill with emerald text on jade. Corners cut, never rounded.
Links
Emerald with a 2 px brass underline. Hover deepens to jade.
Motion
Slow reveals, 400 to 600 ms ease-out. Sunburst rays draw in one by one.
Type
Marcellus headlines, Outfit 400 body at 16 px minimum.
Visit our home page
Guidelines page 18: the website design rules with a home page layout.
Page 18 of the guidelines: the website.

In your folder kit/guidelines page 18 sets the rules

What's in your folder

  • Essentials
  • Signature
  • Atelier

Everything above, as files, in the folders you receive. Open a folder to see what is inside.

148 files in 13 folders (70.3 MB). Counts and sizes below are read from the real kit folder.

  • brand-kit/148 files

    The delivered folder, laid out as ours is. PNG 99 · PDF 27 · SVG 19 · MD 1 · HTML 1 · JSON 1

    • kit/96 files (2 here)

      Everything designed from the logos. PNG 82 · PDF 10 · SVG 2 · MD 1 · HTML 1

      • banners/10 files (5 here)

        Profile and email banners at exact platform sizes. PNG 10

        • 2x/5 files

          Retina and print-on-demand versions. PNG 5

          • email-header-1200x400.png667 KB
          • facebook-1640x624.png1.1 MB
          • linkedin-1584x396.png738 KB
          • x-1500x500.png886 KB
          • youtube-2560x1440.png2.8 MB
        • email-header-1200x400.png222 KB
        • facebook-1640x624.png393 KB
        • linkedin-1584x396.png254 KB
        • x-1500x500.png293 KB
        • youtube-2560x1440.png901 KB
      • guidelines/20 files (1 here)

        The brand guidelines book. PNG 19 · PDF 1

        • pages/19 files

          Each page as a PNG, 2112 x 1632 px. PNG 19

          • 01-cover.png106 KB
          • 02-contents.png166 KB
          • 03-idea.png173 KB
          • 04-positioning-pillars.png277 KB
          • 05-voice.png186 KB
          • 06-logo-suite.png217 KB
          • 07-clear-space-min-sizes.png189 KB
          • 08-logo-misuse.png189 KB
          • 09-color.png190 KB
          • 10-contrast.png208 KB
          • 11-typography.png197 KB
          • 12-type-hierarchy.png208 KB
          • 13-motifs-texture.png855 KB
          • 14-imagery.png787 KB
          • 15-social.png738 KB
          • 16-stationery.png429 KB
          • 17-packaging.png581 KB
          • 18-website.png230 KB
          • 19-contact.png209 KB
        • monogram-and-muse-brand-guidelines.pdf4.8 MB
      • packaging/16 files

        Box, hang tags, stickers, tissue pattern, with print PDFs. PNG 10 · PDF 4 · SVG 2

        • brand-box-dieline.pdf302 KB
        • brand-box-dieline.png155 KB
        • brand-box-mockup.png310 KB
        • hang-tag-2x3.5in.pdf82 KB
        • hang-tag-back.png54 KB
        • hang-tag-cognac-alt.png48 KB
        • hang-tag-front.png53 KB
        • sticker-seal-2in.pdf42 KB
        • sticker-seal-2in.png127 KB
        • sticker-sheet-8.5x11.pdf138 KB
        • sticker-sheet-preview.png368 KB
        • tissue-pattern-repeat-preview.png72 KB
        • tissue-pattern-tile-emerald.png38 KB
        • tissue-pattern-tile-emerald.svg7 KB
        • tissue-pattern-tile-ivory.png40 KB
        • tissue-pattern-tile-ivory.svg7 KB
      • social/32 files (16 here)

        Feed posts, stories, highlight covers, profile picture. PNG 32

        • 2x/16 files

          Retina and print-on-demand versions. PNG 16

          • highlight-contact.png1.6 MB
          • highlight-packages.png1.6 MB
          • highlight-process.png1.6 MB
          • highlight-research.png1.6 MB
          • highlight-studio.png1.6 MB
          • highlight-work.png1.6 MB
          • post-1-quote.png2.0 MB
          • post-2-announcement.png2.3 MB
          • post-3-service.png1.9 MB
          • post-4-three-directions.png2.7 MB
          • post-5-carousel-cover.png2.1 MB
          • post-6-carousel-inner.png2.1 MB
          • profile-picture.png2.1 MB
          • story-1-packages.png2.9 MB
          • story-2-process.png2.8 MB
          • story-3-ask.png2.8 MB
        • highlight-contact.png497 KB
        • highlight-packages.png488 KB
        • highlight-process.png480 KB
        • highlight-research.png496 KB
        • highlight-studio.png486 KB
        • highlight-work.png498 KB
        • post-1-quote.png633 KB
        • post-2-announcement.png735 KB
        • post-3-service.png619 KB
        • post-4-three-directions.png858 KB
        • post-5-carousel-cover.png682 KB
        • post-6-carousel-inner.png718 KB
        • profile-picture.png607 KB
        • story-1-packages.png949 KB
        • story-2-process.png964 KB
        • story-3-ask.png885 KB
      • stationery/16 files

        Print PDFs, previews and the email signature. PNG 10 · PDF 5 · HTML 1

        • business-card-back.png66 KB
        • business-card-front.png31 KB
        • business-card-print.pdf31 KB
        • email-signature-preview.png51 KB
        • email-signature.html2 KB
        • envelope-10-back.png42 KB
        • envelope-10-front.png30 KB
        • envelope-10.pdf67 KB
        • invoice-template.pdf50 KB
        • invoice-template.png177 KB
        • letterhead.pdf33 KB
        • letterhead.png46 KB
        • notecard-a2.pdf73 KB
        • notecard-back.png43 KB
        • notecard-front.png35 KB
        • notecard-inside.png33 KB
      • contact-sheet.png1.9 MB
      • README.md12 KB
    • logo/52 files (1 here)

      Outlined logo files in three formats, plus the color and type tokens. PDF 17 · PNG 17 · SVG 17 · JSON 1

      • pdf/17 files

        Vector, for print. PDF 17

        • mm-favicon.pdf2 KB
        • mm-lockup-horizontal-emerald.pdf32 KB
        • mm-lockup-horizontal-ivory.pdf32 KB
        • mm-lockup-horizontal-onyx.pdf32 KB
        • mm-lockup-stacked-emerald.pdf33 KB
        • mm-lockup-stacked-ivory.pdf33 KB
        • mm-lockup-stacked-onyx.pdf33 KB
        • mm-monogram-brass.pdf17 KB
        • mm-monogram-full-color.pdf17 KB
        • mm-monogram-ivory.pdf17 KB
        • mm-monogram-onyx.pdf17 KB
        • mm-seal-emerald-on-ivory.pdf43 KB
        • mm-seal-ivory-on-emerald.pdf43 KB
        • mm-seal-onyx.pdf43 KB
        • mm-wordmark-emerald.pdf11 KB
        • mm-wordmark-ivory.pdf11 KB
        • mm-wordmark-onyx.pdf11 KB
      • png/17 files

        4x, transparent background. PNG 17

        • mm-favicon.png7 KB
        • mm-lockup-horizontal-emerald.png147 KB
        • mm-lockup-horizontal-ivory.png149 KB
        • mm-lockup-horizontal-onyx.png135 KB
        • mm-lockup-stacked-emerald.png161 KB
        • mm-lockup-stacked-ivory.png168 KB
        • mm-lockup-stacked-onyx.png153 KB
        • mm-monogram-brass.png74 KB
        • mm-monogram-full-color.png62 KB
        • mm-monogram-ivory.png72 KB
        • mm-monogram-onyx.png64 KB
        • mm-seal-emerald-on-ivory.png234 KB
        • mm-seal-ivory-on-emerald.png235 KB
        • mm-seal-onyx.png227 KB
        • mm-wordmark-emerald.png82 KB
        • mm-wordmark-ivory.png81 KB
        • mm-wordmark-onyx.png73 KB
      • svg/17 files

        Vector, outlined, no font needed. SVG 17

        • mm-favicon.svg2 KB
        • mm-lockup-horizontal-emerald.svg55 KB
        • mm-lockup-horizontal-ivory.svg55 KB
        • mm-lockup-horizontal-onyx.svg55 KB
        • mm-lockup-stacked-emerald.svg56 KB
        • mm-lockup-stacked-ivory.svg56 KB
        • mm-lockup-stacked-onyx.svg56 KB
        • mm-monogram-brass.svg17 KB
        • mm-monogram-full-color.svg17 KB
        • mm-monogram-ivory.svg17 KB
        • mm-monogram-onyx.svg17 KB
        • mm-seal-emerald-on-ivory.svg74 KB
        • mm-seal-ivory-on-emerald.svg74 KB
        • mm-seal-onyx.svg74 KB
        • mm-wordmark-emerald.svg18 KB
        • mm-wordmark-ivory.svg18 KB
        • mm-wordmark-onyx.svg18 KB
      • tokens.json2 KB

Which package

What each package includes.

Each package builds on the one before it. Prices are published and fixed, with a 50% deposit and two revision rounds.

Essentials$1,5007 daysSignature$4,50014 daysAtelierfrom $9,50030 days
Strategy briefLiteFullFull
Name health checkIncludedIncludedIncluded
Logo suiteIncludedIncludedIncluded
Monogram and sealIncludedIncludedIncluded
ColorIncludedIncludedIncluded
TypographyFont pairingIncludedIncluded
VoiceVoice guideVoice guide
Social templates10 templates25 templates25 + launch kit
StationeryIncludedIncluded
PackagingSticker sheet2 products
BannersIncludedIncluded
Guidelines bookStyle sheet12 pages12 pages
Website5 pages
What's in your folderIncludedIncludedIncluded
Compare the packages Start a project